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This is a fabulous chance for designers to give expression to their creative talents and inspiration in this 2012 European design competition organised by E-Beads and SWAROVSKI ELEMENTS. The winning entry will design a jewellery piece, fashion accessory or home design object for the 2012 CREATE YOUR STYLE MAGAZINE. The 20 first round finalists will be displayed at Treasure during London Jewellery Week and the winning designs will be showcased in the Swarovski London Showroom.


Main prizes


1st prize. Winner designs a jewellery piece, fashion accessory or home design object for the 2013 CREATE YOUR STYLE MAGAZINE. £500 voucher to spend on our websites. SWAROVSKI ELEMENTS crystal hamper. Featured on CREATE YOUR STYLE.


2nd prize. £300 voucher to spend on our websites. SWAROVSKI ELEMENTS crystal hamper. Featured on CREATE YOUR STYLE.


3rd prize.  £200 voucher to spend on our websites. SWAROVSKI ELEMENTS crystal hamper. Featured on CREATE YOUR STYLE.


The 20 first round finalists will have their creations displayed at Treasure during London Jewellery week with Europe’s most exciting contemporary designers!

The 17 first round finalists not in the top 3 will receive a £40 voucher to spend on our websites.


Design of inspirational piece for the 2013 CREATE YOUR STYLE MAGAZINE


The first prize winner will have a once in a lifetime chance to design a piece for the 2013 CREATE YOUR STYLE MAGAZINE. The MAGAZINE will be launched at the International Bead Show in Tucson in February 2013. It is distributed worldwide by SWAROVSKI ELEMENTS and is a fantastic way for your designs to be viewed by the top in the industry.


The designer will be briefed about the overall theme for the CREATE YOUR STYLE MAGAZINE and submit their design sketches to SWAROVSKI ELEMENTS for approval before receiving the products to finalise the design. 


I-Beads wild card


Out of ALL the entries (that do not make up the top 3), the I-Beads team will select their favourite design. The winner will win a chance to create a piece that will be published in a trade magazine.


Jury panel


  • Annabel Sykes – I-Beads Director
  • Laura Brocklebank – SWAROVSKI ELEMENTS
  • Andy Farrow – Jewellery Designer
  • Della Tinsley – London Jewellery Week Director



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